The DriveMode app helps prevent distractions while driving. The app silences incoming calls and text messages, and can automatically reply with a message that you are driving and cannot respond immediately.

The project involved refreshing the visual style of an older Android version, along with a completely new iOS app. Integration of new features such as Parental Alerts and an Auto-On mode, as well as usability improvements required modifications to the existing interaction design.

Key elements for the project: 

* Shorten the setup from 5 steps to one
* Solve for technical and UX differences between the 2 OS's
* Simple and minimal interactions to prevent distractions

DriveMode was named the best distracted driving app by USA Today, and has an estimated 6 million installs and 2 million active users.

The AllAccess app helps customers monitor their data usage against monthly plans. 

As consumer data plans have morphed from device-based to buckets shared among family members and multiple devices, presenting data usage information has become more complicated. With a multitude of plan types and usage patterns, this information can easily become overwhelming and confusing.

The AllAccess app meets the challenge of keeping information clear and easy to digest, with helpful tools such as customizable alerts, toggles to lock and block usage by family member and device, and different levels of usage details to suit every type of user or account administrator.

The app is clean, modern, and visually appealing - with information presented in logical layers anticipating user need.

The Smart Help app uses on device and network diagnostics to help users solve common and frustrating problems such as no connectivity, incorrect settings, running out of storage, unable to make calls, etc.

The diagnostic capabilities added new powerful solutions for users: a one-touch "Fix It" which allows users to simply tap a button to execute an automated fix, or a "Guide Me" solution which overlays step-by-step instructions right on top of the actual device OS screens so the user can learn as they perform the solution steps.

These new capabilities were added to the existing set of static help articles and videos, requiring the design of a completely new set of robust user interactions.

The existing product page tries to cram too much information and does not do a good job of organizing the content. The result is clutter on desktop, and a very disconnected product storyline on mobile.

Redesign of the product page proposes reducing the information load for users by carefully examining what's absolutely needed, what's good to have, and what is not. Also vital is reworking the layout of content, selectors, along with chunking and progressive disclosure to present users with clear and digestible details - especially important for the mobile experience.

The redesign effort also considers deeper customer experience problems and opportunities such as streamlining the selection of options, identifying and surfacing product and category-specific content to help drive conversion, and overcoming purchase decision anxiety. Customers hesitate to purchase due to concerns about availability and delivery time - the redesign proposes possible solutions to help overcome these objections.

Data Perks is a reward program where users can earn data allowances by participating in a variety of activities sponsored by brands and companies. Users earn megabytes in return for purchasing products and merchandise, downloading games and apps, signing up to try new services, watching marketing videos, etc.

The project started as light consulting work to provide high level heuristic evaluation and brand guidance. A shift in the business strategy prompted a full on design engagement. Work included quickly re-focusing the target users, overcoming technical challenges, producing iterative rounds of new design for offer presentations, and coming up with a new data banking and transfer interaction model.

In its first 4 months after a soft launch, over 70GB of data rewards had been transferred by users.

One of the first projects for The Mine was to redesign the template used for Search Result and Product List View pages. The existing page template was too cluttered both in terms of number of items in view, as well as the amount and type of information presented.

Having been created a number of years ago, and subsequently added to as new features and product information became available, the page presented a hyper-busy overload for users. The redesign effort involved looking at current competitors as well as proposing updates based on best practices and contemporary design patterns.

The new search redesign needed to be done in 2 weeks as the back end search migration effort had already been underway for more than 6 months. The short timeframe for UI/UX did not allow for deeper richer features such as personalization and promotion, but I was able to provide a number of concepts to help the development team plan for post MVP enhancements.

The International Travel App helps customers keep track of their call, messaging, and data usage while traveling internationally.

The app automatically recognizes different roaming countries and pricing zones, and alerts the customer to changes in plan rates. International rates are significantly higher than domestic rates, and because usage over foreign partner networks cannot be tracked in real time within AT&T's billing systems, the International Travel App calculates usage by tracking local data and synchronizing against biller records on scheduled cycles.

The design strived to simplify the presentation of complicated plan details, changing rates, and an overload of information by giving customers different layers of information to help them make decisions. The layering and progressive disclosure allows for information that is clear and easy to understand, rather than trying to provide every detail all at once. For example, if a user can see on the top screen that they have plenty of unused megabytes, there's probably not a need for them to drill in to see extra details. If they are close to hitting their data cap, they may want to dive in further to understand which apps are using the most data.

Try the InVision demo.

The DriveMode Rewards project explored opportunities for charities and sponsors to promote their brand by participating in the ItCanWait campaign to prevent distracted driving. Participating sponsors offer rewards to safe drivers who use the DriveMode app.

Besides the obvious visual design explorations to generate interest in the program, the design work also included figuring out how to optimize the reward schedule for different types of drivers and the most effective interaction models to keep drivers engaged with the app and program. Outside of the work on the screens, we researched typical drive times and commuting distances, surveyed different marketing and coupon fulfillment platforms, and performed campaign modeling. Our work also involved discussions with developers to understand how to mechanically construct the target goals for drivers.

The team's work was used by business development to solicit sponsors, by legal to vett insurance policy compliance, by product managers to communicate to executives and stakeholders, and by program managers to communicate the framework to developers.

Project ACE was an app storefront based on the emerging HTML5 technology. It's purpose was to re-capture the app recommendation and vending space being lost to the Android Play Store, using an over-the-top strategy.

At the time (2011), the Android app store was going through tremendous growth and a common user complaint was that there were too many apps and no way to tell the good from the bad. ACE intended to provide a richer, more editorialized experience with less volume and noise, and offering better personalized and tailored recommendations of useful apps.

Programmatically, the design team had to learn how to partner closely with the developers to work in an agile design and development methodology, and to test the boundaries of HTML5's capabilities in "real time" through code. We succeeded in being fast and fluid in accommodating both the pace of work and the flexibility required to adjust to technical and business limitations on the fly.

The project goal was to deliver light weight guidelines for embedded advanced messaging apps for new AT&T Android devices.

All Android devices have native messaging apps built by the OEMs, which are stylized based on the manufacturer's brand style and core Android interaction patterns. Working with AT&T's Device Marketing team, we designed guidelines so that OEM's such as Samsung and LG could build their advanced messaging apps against a uniform set of interaction and information display rules. 

The deliverables are intentionally generic, but the simple guidelines reflect in-depth studies of how users interact with each other using messaging tools. Our studies accounted for cases such as groups reading and responding in jumbled, non-linear patterns, as well as threads between Android and non-Android phones.

The guidelines are being used by all of AT&T's manufacturing partners as well as Google.