The DriveMode Rewards project explored opportunities for charities and sponsors to promote their brand by participating in the ItCanWait campaign to prevent distracted driving. Participating sponsors offer rewards to safe drivers who use the DriveMode app.

Besides the obvious visual design explorations to generate interest in the program, the design work also included figuring out how to optimize the reward schedule for different types of drivers and the most effective interaction models to keep drivers engaged with the app and program. Outside of the work on the screens, we researched typical drive times and commuting distances, surveyed different marketing and coupon fulfillment platforms, and performed campaign modeling. Our work also involved discussions with developers to understand how to mechanically construct the target goals for drivers.

The team's work was used by business development to solicit sponsors, by legal to vett insurance policy compliance, by product managers to communicate to executives and stakeholders, and by program managers to communicate the framework to developers.