Data Perks is a reward program where users can earn data allowances by participating in a variety of activities sponsored by brands and companies. Users earn megabytes in return for purchasing products and merchandise, downloading games and apps, signing up to try new services, watching marketing videos, etc.

The project started as light consulting work to provide high level heuristic evaluation and brand guidance. A shift in the business strategy prompted a full on design engagement. Work included quickly re-focusing the target users, overcoming technical challenges, producing iterative rounds of new design for offer presentations, and coming up with a new data banking and transfer interaction model.

In its first 4 months after a soft launch, over 70GB of data rewards had been transferred by users.